Audiences often need to encounter your messaging in a marketing campaign in multiple places and contexts. An audience journey maps those points of contact so we can plan when and how to reach them.
Key messages form the basis of all communications. They narrow your messaging down to the bare essentials, so that you know you’re communicating the right things to the right audiences. Key messages are often benefit statements tailored to specific audience segments, sometimes designed to help them overcome barriers to conversions.
This is where we put key messages, channels and tactics together to inform effective, meaningful creative. It’s our central planning document and allows us–and you–to see at a glance all of our marketing messages & activities broken out by channel, objective and audience.
All of a campaign’s tactics need to work in concert, which means careful planning of how much budget to allocate to each tactic, and when. A blocking chart maps out total spend over time so that we can be sure we’re efficiently allocating resources.
A content strategy is what allows you to reach audiences with rich content and media that speaks to their needs without a sales pitch. Putting this together with a calendar allows for more efficient coordination with the advertising side of your campaign.
Every campaign, no matter how simple, requires the completion of a set of technical and administrative tasks, from website integrations to coordination between multiple vendors. An implementation plan highlights everyone’s responsibilities and a timeline in which they need to be completed.
The goal of any strategy is to define the shortest path between you and your objectives.
Marketing should be driven by organizational need. Our advisory services help establish the business & social context in which your marketing will take place. We will help you navigate the financial, regulatory, tax and resourcing logistics that impact your campaign capabilities.
Any investment in media or creative assets should be informed by a firm understanding of your potential audiences, competitors, sector and marketplace.
A strategy aligns messaging, audiences, channels and tactics to define the shortest possible path between your customers and your goals.
Marketing should be driven by organizational need. Our advisory services help establish the business & social context in which your marketing will take place. We will help you navigate the financial, regulatory, tax and resourcing logistics that impact your campaign capabilities.
Any investment in media or creative assets should be informed by a firm understanding of your potential audiences, competitors, sector and marketplace.
Marketing should be driven by organizational need. Our advisory services help establish the business & social context in which your marketing will take place. We will help you navigate the financial, regulatory, tax and resourcing logistics that impact your campaign capabilities.