We can help you design and execute recruitment campaigns, build your core marketingassets, revitalize yourwebsite,develop your brand and even help you migrate some of your offline course content tointeractive formats. Wework withhigher education institutions seeking to promote:
We also help colleges, universities and trade schools with faculty and staff recruitment, brand campaigns and alumni fundraising (capital) campaigns.
Our research suggests that the sales cycle for choosing a college program or university degree is somewhere between 18 and 24 months. That’s up to two years from becoming initially aware of a program and enrolling. This wasn’t an issue back when most institutions had steady, predictable pipelines from regional secondary schools, but with a market this fragmented, competitive, global and diverse, institutions can no longer count on captive audiences to fill out their classes.
It has become imperative that postsecondary institutions use marketing to capture and hold the attention of prospective students through their lengthy consideration cycles.
Our goal is to drive enrollment. But for prospective students, enrollment is the last step in a long journey that involves many (measurable) interactions with your institution, including: social media engagement; web visits; form submissions; inquiries and applications.
For most prospects, picking a program is a complex decision, informed by factors like career goals, self-image, values, budget (money and time), past academic performance and interests, to name a few.
Before applying, Any prospective student needs to first learn that your program exists, then they have to appreciate how it will benhigher_edu_marketingefit them, before finally doing the hard work of putting together an application. Communications need to support every step in this journey.
Use outbound tactics to reach the widest possible qualified and eligible audience and tell them what this program is
about.
Use content, testimonials and online events to articulate the benefits of taking your program to a subset of interested
individuals, explain to them why this program is right for them.
Use outbound tactics to reach the widest possible qualified and eligible audience and tell them what this program is
about.
We offer top-to-bottom marketing planning and execution services for universities, colleges and other postsecondary institutions. We will work closely with departmental staff, academic advisors, subject matter experts, communications teams and faculty leadership to support every aspect of the process leading up to, following and adjacent to any recruitment campaign.
Who are the best candidates for your course or program and why? Which other institutions are competing for their attention? What sets your offering apart (and above) the others? These are the principal questions we will address in the research stream. The primary outputs of this phase are:
Additionally, if you’re developing brand new courses or programs (comprised of new and existing courses) you may want to engage in some upfront qualitative work with students to ensure their needs and interests are represented in course design.
Who are the best candidates for your course or program and why? Which other institutions are competing for their attention? What sets your offering apart (and above) the others? These are the principal questions we will address in the research stream. The primary outputs of this phase are:
Additionally, if you’re developing brand new courses or programs (comprised of new and existing courses) you may want to engage in some upfront qualitative work with students to ensure their needs and interests are represented in course design.
Obviously costs vary project to project but we typically get clients from zero to campaign ready for under $30,000, including a website (new or revitalized), core content and promotional assets. Oftentimes, that scope can accommodate delivery of a short explainer video. Campaign management fees will depend on the scale and complexity of the media buy but tend to land under $1,000 per month for academic clients.
Our team is happy to answer your sales questions. Fill out the form and we’ll be in touch as soon as possible.